thinMobile Ad™
Thin Multimedia, Inc’s (TMI) thinMobile Ad™ is the industry’s first advanced mobile video advertising solution to effectively integrate banners and content overlays directly into mobile video. TMI’s turnkey solution provides set-up, automated ingestion, integration with third party advertising platforms, monitoring and tracking of the delivery of ads. thinMobile Ad™ gives mobile advertisers unprecedented range of options to achieve their performance objectives. TMI’s cutting-edge technology allows content providers and wireless carriers to offer non-intrusive multimedia advertising for mobile devices.
thinMobile Ad™ Specification
Features
- Banner overlay over live video
- Pre-roll, post–roll and interstitial video insertion
- Video ad playback and stream on WAP
- Automated content ingestion
- Live and on-demand broadcast
- Automated encoding of on-demand and live content
- Dynamic EPG generation
- Metadata management
- Video-on-demand (VOD)
- Music-on-demand (MOD)
- Scalable to millions of users
- Secure and fault tolerant
- Resolves handset fragmentation
- Platform and network neutral
Media Input
- FLV
- H.263, H.264
- MPEG-1, MPEG-2, MPEG-4
- WMV1, WMV2, WMV3 (or WMV9, VC-1)
- Divx3, Divx5, xvid
- AMR-NB
- QCELP, EVRC
- MP3, OGG
- AAC LC, AAC+
- AC3
Media Output
- 3GPP/3GPP2
- Audio and Speech Codecs: QCELP, EVRC, AMR, AAC, AAC+
- Video Codecs: MPEG-4, H.263, H.264
- Spatial Resolutions: SQCIF, QCIF, CIF, QVGA, VGA
- Variable bit rate: 8Kbps - 1Mbps
- Frame Rate: 1-30 FPS, Key Frame Interval
- Protocols: HTTP, RTP, RTSP, SDP, Streaming, Download
Features and Benefits
Reduced Time-to-Market
thinMobile Ad™ is advertising platform, network (GSM, CDMA) and device neutral (BREW, Java, WAP) allowing advertisers and advertising platforms to maximize distribution and increase revenues with a single source for their mobile multimedia offerings. Advertising services can be launched in as little as four weeks.
A Turnkey, End-to-End Solution
TMI provides 24 x 7 x 365 technical support. thinMobile Ad™ is based on TMI’s end-to-end ASP architecture which includes automated content ingestion, encoding of on-demand and live content, metadata management, EPG generation, scalable and robust delivery and content storage. The system includes TMI’s superior real-time broadcasting solutions, supports on-demand video and music services and provides web-based reporting.
Reduced Costs and Increased ROI
thinMobile Ad™ is scalable to millions of subscribers and seamlessly interfaces with all content provider systems. This reduces infrastructure investment and development costs. With the ease of integration and reduced costs, thinMobile Ad™ gives advertisers, publishers, wireless carriers and content providers a fast path to new advertisement-supported revenue generation and significant ROI.
Flexible Business Models
thinMobile Ad™ supports on-deck and off-deck content and gives carriers, advertisers and content providers more options for monetization of content including (but not limited to) advertising, subscription, single-use, revenue share, promotion and free preview. Off-deck solutions give advertisers and publishers more control over both branding and the user experience.
Branding Advantage
As a turnkey, white-label solution, thinMobile Ad™ affords advertisers, wireless carriers and content providers more control over their brand and distribution system ensuring the best user experience.
