Solution Diffuses Traffic Overload for Mobile Operators, Provides Effective Display for Advertisers and Speeds Delivery of Mobile Content to Subscribers
Palo Alto /Redwood Shores, California – October 19, 2007 – Thin Multimedia, Inc. (TMI), a leading developer and provider of mobile multimedia solutions has partnered with Amobee Media Systems, the leading provider of telco-grade mobile advertising to provide mobile operators and advertisers an easy and immediate solution to generate new revenue streams from the growing mobile video and entertainment market.
This collaboration introduces the first mobile advertising solution to effectively integrate banners and content overlays directly into video, thereby enabling the video to start immediately and mobile operators to earn revenues equally as fast. Amobee and TMI will be demonstrating this service at CTIA Wireless I.T. and Entertainment in San Francisco next week.
“We are delighted to offer our innovative mobile video solutions to Amobee,” said Jun Shim, senior manager of business development for TMI. “Amobee’s expertise in mobile ad-serving combined with TMI’s powerful mobile video integration capabilities provides a uniquely effective advertising model for mobile video that is easy to implement and has great reach; ads are viewable on any handset.”
TMI will provide the technology to enable content overlays and Amobee will provide its Media System to serve opt-in mobile advertisements which can be viewed on any handset using any standards based video player. As a result, mobile advertisements are non-intrusive and do not interrupt the subscriber’s viewing of the multimedia content.
“Amobee is delivering to operators, a user-centric approach to mobile advertising which creates a revenue opportunities for all parties in the mobile advertising value chain,” said Ziv Eliraz, vice president of strategic alliances for Amobee. “This collaboration is a winning solution for operators, advertisers and subscribers. ”
The Amobee Media System is the only media system capable of dynamically inserting targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games, WAP etc., using a single, telco-grade ad-serving infrastructure. Ads are served to the user in an unobtrusive way, for example while a video is loading, to ensure the user’s experience is not disrupted.
To schedule a demonstration at CTIA Wireless I.T. and Entertainment or to receive more information please contact: amobee-us@stearnsjohnson.com
About Amobee Media Systems:
Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, and Games etc... Amobee’s complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers to “get more for less”. The company has also engaged advertisers and media buying agencies to directly purchase ad inventory as part of Amobee’s growing advertising network.
Amobee’s media system is capable of supporting everything from in-game and in-video to in-wap and in-message mobile impression insertions. The insertions occur with full user consent and are made in a relevant, contextual and non-intrusive manner thus increasing the media value while giving users control over the engagement.
Headquartered in the San Francisco, the company enjoys financial backing from some of the biggest names in venture capital: Accel Partners (www.accel.com), Sequoia Capital (www.sequoiacap.com), and Globespan (www.globespancapital.com). Amobee has commercial offices in London and San Francisco, with engineering in Herzliya, Israel.
For Amobee Press and Analyst inquiries, please contact:
US:
Pamela Njissang/Joshua Steinfeld
jsteinfeld@stearnsjohnson.com
(415) 397-7600
UK:
Cristina Whittington / Richard George
cristina.whittington@nelsonbostock.com
+44 (0)20 7229 4400
About Thin Multimedia, Inc.
Thin Multimedia, Inc. (TMI) is the leading mobile multimedia software solutions provider to wireless carriers, chipset and handset manufacturers, and content providers. Eleven wireless carriers have commercially deployed TMI solutions for mobile multimedia. TMI has also provided solutions to some of the most prestigious content providers in the world, and to Tier 1 handset and chipset manufacturers around the globe.
Press contact:
Thin Multimedia, Inc.
Liz Oh
650-856-2700
contact@thinmultimedia.com